Brand Book | Cat's Content School

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The Lab

Welcome

Start Here (1:01)
Links + Resources

Events

Lab Event Calendar (Displayed in Mountain Time)

The Latest

Building and Marketing Your Coworking Space_May2023 (65:56)
Optimizing Your Landing Pages to Boost Conversions and Revenue_April2023 (57:09)
Tips on Building a Thriving Coworking Community with Anne Kirby_March2023 (64:43)
Build Your Personal Brand_February2023 (61:58)

Social Media

What to Actually Post on Instagram_February2022 (60:44)
Video for Instagram_August2021 (90:06)
Batch Content (for Social Media)_April 2021 (59:43)
Instagram Reels 101_February 2021 (67:12)
LinkedIn for Your Coworking Space_January 2021 (66:28)
Influencer Marketing_November2020 (65:55)

Blogging

How to Create Better Member Profiles_November2022 (53:41)
Blueprint for a Super Blog Post_June2022 (57:23)
How to Decide What to Blog About with Taylor Mason_March2022 (55:05)

Content Marketing

How to Create a Content Calendar_October2022 (55:54)
Content Planning_January2022 (65:27)
Maximize Your Content Engagement_July2021 (59:42)
Content Pillars & Planning_June2021 (60:51)
Marketing Wrap_Dec2021 (63:51)

Strategy

Creating Your Marketing Plan with Katharine Chestnut_December2022 (58:15)
Build Your Customer Journey_September2022 (50:59)
Campaigns: Planning and Execution_October2021 (63:50)
Marketing Metrics 101_May2022 (61:04)

Miscellaneous

Make the Most of Airtable_January 2023 (64:28)
Marketing Your Virtual Office Memberships_September2022 (64:08)
How to Organize and Host Great Events_August2022 (62:25)
Create a Newsletter Your Members Will Love_July 2022 (60:23)
Position Yourself as a Community Leader_April2022 (58:14)
Paid Ads Deep Dive_October2020 (64:08)
Local Search_August2020 (91:17)
SEO_Coaching_July2020 (61:19)

Peer to Peer Trainings

Subtitles with Hector
Slack Overview with the coLabbers (32:02)
Member Success Journey with Christy (26:57)

Templates + Resources

Blog Post Prep Worksheet (From coaching session)
50+ Places to Find New Members
Ultimate SEO Checklist
Marketing SWOT (Basic + Pro)
Brand Book
Blog Post Worksheet for Coworking Spaces
Content Calendar for Coworking Spaces
Social Media Mind Maps

Cheatsheets

PPC Campaign Glossary
25+ Questions to Define Your Member Personas
50+ Member Profile Questions

Lab Library Archives

Creating Better Member Profiles_September 2021 (58:52)
Newsletter Your Members will Love_March 2021 (59:59)
Instagram Marketing for 2021 (and Beyond)_December2020 (59:29)
Content Calendar Workshop_November2020 (54:30)
Blog Post Blueprint_May2021 (60:33)
Blog Post Strategy_Sept2020 (59:52)
Marketing Plans with Katharine Chestnut_November2021 (63:14)

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Brand Book

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