Level up your coworking brand and business with indie operators from around the world.
Running a coworking space and community is challenging.
It’s a high-touch, always-on job that requires you to task switch constantly, be on-call for members, handle emotionally charged situations and problem solve on the fly.
Throw in surprise tech issues, plumbing disasters, that overdue newsletter, the bird that flew in and is now living in your rafters and, oh yeah, you’re out of half and half.
It’s a lot.
You’re building an amazing community in your space and town but you find yourself feeling alone.
Don’t worry, friend. We’ve got you. And you’re definitely not alone.
The Lab is the club for indie coworking space operators just like you.
You’ll learn about marketing strategy and brand tactics, but you’ll also be part of conversations and coaching sessions around leadership, entrepreneurship, member communications, hospitality, community building and so much more.
Cat and the Lab community of (OMG they are so amazing) members are your all-day-every-day support squad, cheerleaders, collaborators, teachers, students and friends.
We’re here to offer feedback, ideas, best practices, high fives on your best days, shoulders on your worst days, resources and friendship.
We see you. We get you. We are you.
Lab membership includes:
- Group coaching with Cat Johnson and guest coaches
- Lab Library of resources and recordings
- Super active Slack
- Book discussions
- Office hours with Cat
- Weekly worksprints
- Coworking Convos Archives
- Discounts and special offers
- Our amazing Lab community
Your Instructor
Cat Johnson is an industry-leading brand community strategist and coach for coworking space operators around the world. She's the founder of Coworking Convos and The Lab marketing club for indie coworking spaces. A longtime teacher, speaker and creator, her writing has appeared in dozens of publications, including Yes! Magazine, Shareable, Mother Jones, Allwork.space, Triple Pundit and Lifehacker.
Course Curriculum
Welcome
Available in
days
days
after you enroll
Events
Available in
days
days
after you enroll
The Latest
Available in
days
days
after you enroll
-
StartBrand Strategies to Nurture Your Community, with Rose Rivera (52:26)
-
StartService vs Hospitality (and why it matters), with Kala Adair from Firehouse Workspace (58:04)
-
StartBuilding High-Impact Community Partnerships, with Stormy McBride (58:54)
-
StartWhy Clarity of Purpose is Now a Commercial Necessity, with Shazia Mustafa from Inclusive Placemaking (59:19)
-
StartSubsidized Membership Strategies, with Anne Olsen from The Shop Workspace (54:32)
-
StartWhy Your Instagram Posts are Not Reaching Gen Z, with Claire Zhu from Lans (58:57)
-
StartAI SEO with Jake Bolling from Coworking SEO (58:36)
-
StartSimple but Essential Email Automations for Coworking Spaces, with Taylor Mason from Talemaker (54:30)
-
StartLeading with Purpose: The Path to Impacting Thousands, with Jessie Hathcock from The Loading Dock (46:37)
-
StartHospitality as Infrastructure: Building SOPs that Scale Without Losing Soul, with Maggie Terhune (56:10)