The Lab

Workspace marketing club

100+ years of coworking marketing experience

Join coworking space operators and pros from around the world.

We see you.

Running your space, keeping members happy, handling admin, creating community and solving problems on-the-fly.

Then you have to create blog posts, stay on top of social media, send out a newsletter, develop a marketing strategy, handle press outreach, do SEO and update your Google Business Profile.

It’s a lot.

Take a breath. We’ve got you.

We are a club of coworking space operators and pros who share marketing best practices, strategy and tactics.

We grow and build together.

We’re coworky like that.

Maybe you are too.

The Lab is the place to be for marketing-minded space operators who are committed to building a strong, compelling brand.


Lab membership includes:

  • Coaching from content strategist Cat Johnson and guest coaches
  • Marketing resource library
  • Weekly worksprints
  • Coworking Convos Archives
  • Private Slack
  • Discounts and special offers
  • Our amazing Lab community


Your Instructor


Cat Johnson
Cat Johnson

Cat Johnson is an industry-leading content strategist, teacher and creator. She's the founder of Coworking Convos and The Lab workspace marketing club.

Her writing has appeared in dozens of publications, including Yes! Magazine, Shareable, Mother Jones, Allwork.space, Triple Pundit and Lifehacker.


Course Curriculum


  Welcome
Available in days
days after you enroll
  Events
Available in days
days after you enroll

Courses Included with Purchase



Coworking Convos Archives
recordings + chats
Cat Johnson
$29/month

Original Price: $29


Get started now!