The Lab

Workspace marketing club

Your space is amazing. Your marketing should be too.

Join top coworking space operators from around the world.

You need great marketing to stand out and attract your ideal members.

But great marketing is challenging. It takes time, resources, insights, creativity and consistency—all of which is hard when you’re a busy coworking space operator.

So most workspace marketing is generic and unremarkable.

But yours doesn’t have to be.

The Lab is a workspace marketing club where you learn to create marketing that’s as amazing as your space, team and members.

And, bonus, our community of coworking space operators from around the world is a treasure trove you can turn to every day for feedback, ideas, best practices, support, resources and friendship.

We focus on marketing, but the Lab is so much more than that.

We’re a virtual coworking space for coworking space operators. We grow and build together.

Come grow and build with us


Lab membership includes:

  • Group coaching with Cat Johnson and guest coaches
  • Marketing resource library
  • Private (super active) Slack
  • Office hours with Cat
  • Weekly worksprints
  • Coworking Convos Archives
  • Discounts and special offers
  • Our amazing Lab community


Your Instructor


Cat Johnson
Cat Johnson

Cat Johnson is an industry-leading content strategist, teacher and creator. She's the founder of Coworking Convos and The Lab workspace marketing club.

Her writing has appeared in dozens of publications, including Yes! Magazine, Shareable, Mother Jones, Allwork.space, Triple Pundit and Lifehacker.


Course Curriculum


  Welcome
Available in days
days after you enroll
  Events
Available in days
days after you enroll

Courses Included with Purchase



Coworking Convos Archives
recordings + chats
Cat Johnson
$29/month

Original Price: $29


Get started now!