The Lab
Workspace marketing club
100+ years of coworking marketing experience
Join coworking space operators and pros from around the world.
We see you.
Running your space, keeping members happy, handling admin, creating community and solving problems on-the-fly.
Then you have to create blog posts, stay on top of social media, send out a newsletter, develop a marketing strategy, handle press outreach, do SEO and update your Google Business Profile.
It’s a lot.
Take a breath. We’ve got you.
We are a club of coworking space operators and pros who share marketing best practices, strategy and tactics.
We grow and build together.
We’re coworky like that.
Maybe you are too.
The Lab is the place to be for marketing-minded space operators who are committed to building a strong, compelling brand.
Lab membership includes:
- Coaching from content strategist Cat Johnson and guest coaches
- Marketing resource library
- Weekly worksprints
- Coworking Convos Archives
- Private Slack
- Discounts and special offers
- Our amazing Lab community
Your Instructor
Cat Johnson is an industry-leading content strategist, teacher and creator. She's the founder of Coworking Convos and The Lab workspace marketing club.
Her writing has appeared in dozens of publications, including Yes! Magazine, Shareable, Mother Jones, Allwork.space, Triple Pundit and Lifehacker.
Course Curriculum
Welcome
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days
after you enroll
Events
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after you enroll
Group Coaching + Workshops
Available in
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after you enroll
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StartBlueprint for a Super Blog Post_June2022 (57:23)
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StartMarketing Metrics 101_May2022 (61:04)
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StartPosition Yourself as a Community Leader_April2022 (58:14)
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StartHow to Decide What to Blog About with Taylor Mason_March2022 (55:05)
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StartWhat to Actually Post on Instagram_February2022 (60:44)
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StartContent Planning_January2022 (65:27)
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StartMarketing Wrap_Dec2021 (63:51)
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StartMarketing Plans with Katharine Chestnut_November2021 (63:14)
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StartCampaigns: Planning and Execution_October2021 (63:50)
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StartCreating Better Member Profiles_September 2021 (58:52)
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StartVideo for Instagram_August2021 (90:06)
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StartMaximize Your Content Engagement_July2021 (59:42)
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StartContent Pillars & Planning_June2021 (60:51)
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StartBlog Post Blueprint_May2021 (60:33)
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StartBatch Content (for Social Media)_April 2021 (59:43)
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StartNewsletter Your Members will Love_March 2021 (59:59)
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StartInstagram Reels 101_February 2021 (67:12)
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StartLinkedIn for Your Coworking Space_January 2021 (66:28)
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StartInstagram Marketing for 2021 (and Beyond)_December2020 (59:29)
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StartContent Calendar Workshop_November2020 (54:30)
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StartInfluencer Marketing_November2020 (65:55)
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StartPaid Ads Deep Dive_October2020 (64:08)
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StartBlog Post Strategy_Sept2020 (59:52)
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StartLocal Search_August2020 (91:17)
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StartSEO_Coaching_July2020 (61:19)
Courses Included with Purchase
Coworking Convos Archives
recordings + chats
$29/month