Level up your coworking brand and business with indie operators from around the world.
Running a coworking space and community is challenging.
It’s a high-touch, always-on job that requires you to task switch constantly, be on-call for members, handle emotionally charged situations and problem solve on the fly.
Throw in surprise tech issues, plumbing disasters, that overdue newsletter, the bird that flew in and is now living in your rafters and, oh yeah, you’re out of half and half.
It’s a lot.
You’re building an amazing community in your space and town but you find yourself feeling alone.
Don’t worry, friend. We’ve got you. And you’re definitely not alone.
The Lab is the club for indie coworking space operators just like you.
You’ll learn about marketing strategy and brand tactics, but you’ll also be part of conversations and coaching sessions around leadership, entrepreneurship, member communications, hospitality, community building and so much more.
Cat and the Lab community of (OMG they are so amazing) members are your all-day-every-day support squad, cheerleaders, collaborators, teachers, students and friends.
We’re here to offer feedback, ideas, best practices, high fives on your best days, shoulders on your worst days, resources and friendship.
We see you. We get you. We are you.
Lab membership includes:
- Group coaching with Cat Johnson and guest coaches
- Lab Library of resources and recordings
- Super active Slack
- Book discussions
- Office hours with Cat
- Weekly worksprints
- Coworking Convos Archives
- Discounts and special offers
- Our amazing Lab community
Your Instructor
Cat Johnson is an industry-leading brand community strategist and coach for coworking space operators around the world. She's the founder of Coworking Convos and The Lab marketing club for indie coworking spaces. A longtime teacher, speaker and creator, her writing has appeared in dozens of publications, including Yes! Magazine, Shareable, Mother Jones, Allwork.space, Triple Pundit and Lifehacker.
Course Curriculum
Welcome
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Events
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The Latest
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StartMAP Leadership Framework, with Iris Kavanagh (60:02)
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StartLocal SEO Mastery: How To Position Your Coworking Space at the Top of Search Results, with Jacob Bolling (62:05)
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StartThought Leadership Fundamentals for Coworking Pros, with Cat Johnson (59:51)
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StartCreating a Community Committee, with Liz Barney (56:26)
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StartZapier for Coworking Spaces, with DeShawn Brown (62:36)
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StartImprove Lead Quality and Quantity, with Reuben Lau and Team Spacefully (61:00)
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StartBenchmarking your Coworking Space for Maximum Profitability, with Craig Baute (63:44)
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StartCreate Your Content Strategy for 2025 (October 17, 2024) (59:13)
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StartHow to Find and Fix the Gaps in Your Process with Abigail Schilling (October 9, 2024) (60:39)
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StartHow to Build Community with Your Workspace Software with DeShawn Brown_September2024 (61:14)
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StartCreate a Newsletter Your Members Will Love_September2024 (56:49)
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StartEnergy Management for Coworking Space Operators with Laura Shook Guzman_August2024 (59:25)
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StartCRMs Simplified: Building an Inbound System for Your Coworking Space_July2024 (53:22)
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StartHow to Create an Epic Speed Networking Event_July2024 (55:37)