SEO for Your Coworking Brand
30 day challenge
Ready to take the 30-day SEO Challenge?
I’ve designed this challenge as a step by step guide to building a strong SEO foundation for your website and content, as well as tactics to maintain and optimize your efforts. Each step includes resources from experts and tried and true best practices from our own team at Cat Johnson Co.
This challenge is for you if:
- You want to learn the SEO basics for your coworking space
- You want to better understand SEO
- You want to boost your search results
- You need a clear SEO content strategy
- You need help with the technical aspects of SEO
Every day, you’ll receive an email with a specific task to complete. You can tackle the tasks daily or work through the challenge at your own pace. It's up to you!
My goal is to break down the technical jargon and help you understand SEO from an elementary level.
I hope that you walk away having set up the tools and platforms monitoring your SEO, understand how to maintain your tasks, and understand how to read the insights. So, whether you are doing this work yourself or working with a developer or dedicated team, you will have the knowledge and confidence knowing what to ask for and determining next steps based on your data.
See you inside,
Cat
Your Instructor
Cat Johnson is an industry-leading brand community strategist and coach for coworking space operators around the world. She's the founder of Coworking Convos and The Lab marketing club for indie coworking spaces. A longtime teacher, speaker and creator, her writing has appeared in dozens of publications, including Yes! Magazine, Shareable, Mother Jones, Allwork.space, Triple Pundit and Lifehacker.
Course Curriculum
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StartDay 1: Determine Your Goals
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StartDay 2: Benchmark your competition
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StartDay 3: Google Search Console
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StartDay 4: Install Bing Webmaster Tools
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StartDay 5: Set up Google Analytics and Connect to Your Website
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StartDay 6: Migrate to Google Analytics 4 (Advanced)
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StartDay 7: Learn About SEO Plugins
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StartDay 8: Discover Long Tail Keywords With Google Suggest
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StartDay 9: Find Keywords in the Google Keyword Planner
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StartDay 10: Tap Into Online Communities
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StartDay 11: Identify Low Competition Keywords With KWFinder
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StartDay 12: Find Question Keywords with Answer the Public
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StartDay 13: URL Best Practices
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StartDay 14: Title Tag Overview
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StartDay 15: Use Your Keywords in H1, H2 or H3 Headings
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StartDay 16: Use Keywords in the first 150 Words
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StartDay 17: Optimize Your Images
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StartDay 18: Use Synonyms and LSI Keywords
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StartDay 19: Use External Links
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StartDay 20: Use Internal Links
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StartDay 21: Run an Index Coverage Report
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StartDay 22: Learn How Google Views Your Page
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StartDay 23: Make Sure Your Site is Mobile-Friendly
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StartDay 24: Fix Broken Links
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StartDay 25: Secure Your Site with HTTPS
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StartDay 26: ID and Fix Duplicate Meta Tags
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StartDay 27: Check Your Site’s Loading Speed
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StartDay 28: Your Content Strategy
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StartDay 29: Putting It All Together
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StartDay 30: Congratulations and Next Steps