How to Write a Press Release

Attract attention and media coverage to your coworking space

Do you want press coverage for your coworking space?

Then make it easy for media outlets to cover you.

A press releases is not hard to create, but you have to do it right.

In my 10-plus years as a professional writer, I have received thousands of press releases.

I've learned what works and what doesn't.

In this mini-course, I'll show you how to create a press release that is compelling, concise and professional.

You'll learn:

  • How to think like an editor
  • Essential information to include
  • How to format the information
  • What press assets to include
  • How to reach out to media outlets
  • How to time your press requests
  • Action items to streamline your process
  • Bonus tips to increase your reach and impact
  • and more

Students get access to my press release template that I've used to create dozens of press releases, as well as an example press release to show you how it's done.

Do you want to see your coworking space featured in local publications, blogs and media outlets?

Do you want drive interest and leads with free publicity?

It's easier than you might think.

Stop wasting time. Start creating press releases that will attract attention and media coverage to your coworking space.

I'll show you how.

Your Instructor

Cat Johnson
Cat Johnson

Cat Johnson is an industry-leading brand community strategist and coach for coworking space operators around the world. She's the founder of Coworking Convos and The Lab marketing club for indie coworking spaces. A longtime teacher, speaker and creator, her writing has appeared in dozens of publications, including Yes! Magazine, Shareable, Mother Jones,, Triple Pundit and Lifehacker.

Course Curriculum

  Welcome + Resources
Available in days
days after you enroll
  Creating Your Press Release
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days after you enroll
  Sending Your Press Release
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days after you enroll
  Pro Strategies + Bonus Tips
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days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!