How to Write a Press Release
Attract attention and media coverage to your coworking space
Do you want press coverage for your coworking space?
Then make it easy for media outlets to cover you.
A press releases is not hard to create, but you have to do it right.
In my 10-plus years as a professional writer, I have received thousands of press releases.
I've learned what works and what doesn't.
In this mini-course, I'll show you how to create a press release that is compelling, concise and professional.
You'll learn:
- How to think like an editor
- Essential information to include
- How to format the information
- What press assets to include
- How to reach out to media outlets
- How to time your press requests
- Action items to streamline your process
- Bonus tips to increase your reach and impact
- and more
Students get access to my press release template that I've used to create dozens of press releases, as well as an example press release to show you how it's done.
Do you want to see your coworking space featured in local publications, blogs and media outlets?
Do you want drive interest and leads with free publicity?
It's easier than you might think.
Stop wasting time. Start creating press releases that will attract attention and media coverage to your coworking space.
I'll show you how.
Your Instructor
Cat Johnson is an industry-leading brand community strategist and coach for coworking space operators around the world. She's the founder of Coworking Convos and The Lab marketing club for indie coworking spaces. A longtime teacher, speaker and creator, her writing has appeared in dozens of publications, including Yes! Magazine, Shareable, Mother Jones, Allwork.space, Triple Pundit and Lifehacker.